Yeah so this is just for testing purposes. Porpoises. Testing reasons and all that.

Okay, good job Zack, you did it. Now let’s actually start writing fr fr.

Get BACK to fucking work. Fricking work.

The Vision Pro isn’t failing because the technology isn’t ready. It’s failing because Apple priced it for a market that doesn’t exist yet.

At $3,499, the device sits in a peculiar no-man’s land — too expensive for curious consumers, too limited for enterprise workflows that still run on Windows desktops and Citrix. Apple has historically been willing to create a market through sheer force of product conviction, but that strategy requires volume, and volume requires a price point that doesn’t demand a second mortgage.

Compare this to the AirPods trajectory. First generation: $159. Considered expensive for wireless earbuds at the time. But $159 is an impulse purchase for a meaningful percentage of iPhone owners. $3,499 is not. It’s a deliberate purchase with a spreadsheet attached.

The technology is legitimately impressive. Eye tracking that replaces a mouse. A display resolution that makes text actually readable. Passthrough that doesn’t feel like a surveillance camera strapped to your face. These are hard problems, and Apple solved them. But solving hard problems at a price nobody will pay is an engineering accomplishment, not a product launch.

The second-generation device — whenever it arrives — will need to land below $2,000 to start building the install base that attracts developers, which attracts apps, which makes the case for the consumer. That’s the flywheel. Right now it’s not spinning.